Courses
Our Courses
Digital Marketing Certification Online Course transforms you into a digital market specialist in domains like SEO, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, & email marketing. Get 12-month access to Digital Marketing Program & become industry-ready with the latest tools, work on real-world projects, and attend Expert Sessions from the Facebook team.
- Mastering SEO, Content Marketing, PPC and Digital Analytics
- Mastering SEO, Content Marketing, PPC and Digital Analytics
- Mastering Social Media, Mobile Marketing and Digital Strategy
- Advanced Search Engine Optimization (SEO)
- Advanced Social Media (With Facebook Blueprint Voucher)
SEO Optimizing Training
SEO Course Key Features · 8X higher live interaction with live online classes by industry experts · 20+ real-life industry-based projects
Content Writing
Begin content writing courses on Digiwebengineers, and you can learn to create clickable content and SEO strategies from top rated copywriters and professionals
Why Us
Thrive in the era of digital marketing and digital business models
Marketing leaders are charged with driving organic growth for their businesses. This program prepares you to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition. Whatever your industry, you will emerge with the frameworks, concepts and tools to drive profitable growth through a more forward-thinking approach to marketing strategy development and implementation.
- Drive integrated, customer-centric marketing strategies
- Ensure marketing activities contribute to company success
- Expand your personal and professional network
- Determine strengths and weaknesses of competitors and substitutes
Our Curriculum
15 Modules we cover in our Digital Marketing Course Online
This Digital Marketing Course Online curriculum is fully curated & delivered by Digiwebengineers Faculties who are IIMs & Top-level Management e-Commerce Marketing Experts. Our 225+ hours of LIVE Intensive training and 2 Months of Paid Internship during the program help you to get 100% practical knowledge in the subject.
Module 1 – Theory: 4 Hours | Practices: 0 Hours
- Introduction to Online Marketing
- History, Evolution & Trends of Online Marketing
- Fuctions & Objectives of Online Marketing
- Top Channels
- Segmentation: Inbound Vs Outbound
- Terminologies
Module 2 – Theory: 6 Hours | Practices: 5 Hours
- Highlights: Brand Story, Brand Identity, Brand Positioning, and Brand Experience
- Market Research, Market-Gap, & Target-Audience Identification
- Buyer Persona & Segmentation
- Competitor Analysis
- USP & Value Proposition Strategies
- Branding Elements, Brand Communication & Brand Experience
- Brand Building Methodologies
- Brand Positioning & Repositioning Strategies
- Tools in Practice
Module 3 – Theory: 15 Hours | Practices: 5 Hours
- Introduction to the Content Marketing eco-system
- Types of Content, Business Storytelling, Building a Content Creation Framework & Content Creation in Practice
- Contexual Marketing – Introduction, Personalization, Segmentation, Planning & Creation strategies
- Content Promotion Strategies (Organic)
- Advanced Strategies – Viral, Emotional, Creative,Conversational & Engagement Marketing
- Content Marketing Strategies (Paid)
- Measuring and Analyzing of Content Marketing Strategy
- Tools in Practise
Module 4 – Theory: 4 Hours | Practices: 10 Hours
- Domain, Types of Website & Hosting Services
- Website Creation with e-Commerce Store & Customization
- Monetization Techniques – Webpages/Blogs
- Tools in Practice
Module 5 – Theory: 3 Hours | Practices: 0 Hours
- Introduction To The ‘Buyer’s Journey’ & Funnel Marketing
- Introduction To Inbound Marketing & Its Channels
- Introduction To Outbound Marketing & Its Channels
- Conflicting Channels In Digital Marketing Ecosystem
Module 6 – Theory: 5 Hours | Practices: 0 Hours
- Introduction to the ‘Media-Buying & Planning’ Framework
- Digital Awareness Channels – Web (Display & Video Ads), Social Ads, Search Ads, Mobile App Ads, OTT, DOOH & D-PR
- Types Of Media Buying: Direct Vs Programmatic
- Components Of Media Buying – SSP, DSP, Ad-Exchange
- Ad-Exchange Vs Ad-Network
- Media Buying In Practice
- Tools in Practice
Module 7 – Theory: 10 Hours | Practices: 15 Hours
Channels to be covered: Facebook, Instagram, LinkedIn, Twitter, & Youtube
7.1 Social Media – Organic
- Social Media Account Creation – Facebook & LinkedIn Page, Instagram & Twitter Business Account, & Youtube Channel
- Social Media Optimization (SMO) Strategies including Youtube SEO
- Promotion Strategies – Organic
- Long-term Account Management Framework & Community (Audience) Building Strategies
- Lead Generation Strategies – Facebook & LinkedIn
7.2 Social Media – Paid
- Facebook – Business Manager, Ads Manager & Ad Center, LinkedIn Campaign Manager, Twitter Ads & Youtube Ads
- Ad Creation – Types of Ads & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- B2B & B2C Lead Generation Strategies on LinkedIn
- Pixels Integration & Event Set-up
- Audience Manager & Retargeting Methodologies
- Ads Performance Evaluation
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Ad Optimization Strategies
- Social Media Marketing Automation
- Tools in Practice
Module 8 – Theory: 20 Hours | Practices: 25 Hours
7.1 Search Engine Optimization (SEO) – Organic
- Introduction to SEO
- SEO Site Audit
- Keyword Research & Competitive Analysis
- On-Page SEO
- Technical SEO: URL Structure, Categories page /Pilar Page, Screaming Frog report, Link graph, Interlinking Strategies, Redirects (301,302), Canonical tags, 404 pages, 301 redirects, Hreflang, AMP Pages, Crawling & Rendering, XML Sitemap, Robots.txt, WordPress plugins, Indexing check, Schema Implementation, Structured Data testing (Breadcrumbs, TimeStamp, Organisational Schema, Ratings Schema), Search Console, Site Audit (SEMrush), Lighthouse report (Web Core Vitals check), Page Speed Insights/GTMetrics, Error fixing (404, mobile usage errors), Back Link Cleanups, Disavow file, Country targeting
- Optimizing Website for Rich Results
- Off-Page SEO
- Local & Mobile SEO
- SEO Reporting Essentials
- SEO Tools in Practice
7.2 PPC (Search Engine Marketing – Paid)
- Search ads
- Shopping Ads & Google Merchant Center
- Local Search Ads (Search Results Ads, Promoted Pins, & In-Store Promotions)
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Ad Copy Essentials – Writing ads that get people to click
- Bidding Strategies, Keyword Match Types & Ad Extensions
- Audience Manager & Retargeting Strategies
- Conversion Events & Conversion Tracking
- Google Tag Manager – Essentials
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad strength, Optimization Score, Conversion Rate Optimization & Landing Page Optimization
- Automation Tools
- SEM Tools in Practice
Module 9 – Theory: 9 Hours | Practices: 12 Hours
9.1 Mobile App
- App Store Optimization
- App Promotion Methods – Organic
- App Install Ads – Social Media Ads & Google Ads
9.2 Display & Video Ads
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- Bidding Strategies
- Audience Manager & Retargeting Strategies
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, & Optimization Score
- Automation Tools
- Dispaly & Video Ads Tools in Practice
Module 10 – Theory: 3 Hours | Practices: 5 Hours
- An Introduction
- The Complete Web Analytics (Social & Google) – Data Collection, Analysis, Segmentation, Evaluation, & Reporting
- Google Analytics & Metrics
- Tools in Practice
Module 11 – Theory: 9 Hours | Practices: 3 Hours
- Mobile Marketing
- Influencer Marketing
- Online Public Relations
- Affiliate Marketing
Module 12 – Theory: 2 Hours | Practices: 3 Hours
- An Introduction
- Email Marketing Strategies
- Best Email Marketing Tools
- Tools in Practice
Module 13 – Theory: 3 Hours | Practices: 2 Hours
- Introduction – Social Listening
- Sentiment Analysis methodologies
- Effective Brand Reputation Management strategies
- Tools in Practice
Module 14 – Theory: 3 Hours | Practices: 12 Hours
- Segmentation: Awareness, Consideration, & Aquisition Channels
- Media Planning & Budget Allocation Strategies
- Media Planning & Budget Allocation in Practice
- Performance Marketing
Module 15 – Theory: 6 Hours | Practices: 9 Hours
- Category Identification & Development
- Defining KPIs, Media Planning, Budget Allocation & Media Buying and Evaluation
- Performance Metrics
- Growth Hacking Techniques in Practice
- CLV (LTV) & Break-even Point calculations
- CRM & Marketing Automation
- Tools in Practice
- Types of Company Formation, Types of Funding & Fundraising bodies
- How to kick start your Freelancing Career in Digital Marketing
- Effective Client Communication methods
- Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
- CV Preparation & A-Z of Assignement Submission during Interviews
Basic Pack
5 modulesPro Pack
Complete practical course without theoryPricing Plan
Digital Marketing is outstanding and provides a custom business development plan for the website and gives regular updates on project tasks.
What Others Think
It is a leading provider of integrated digital marketing services, specializing in internet marketing solutions for small businesses. If you're thinking about getting an internet marketing service
It'll help you work out which one is the best for your business and get started. Digital Marketing provides online marketing services to businesses in all industries, helping them improve their search engine rankings, generate leads, increase sales, and maximize ROI for their advertising efforts.
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Module 1 – Theory: 4 Hours | Practices: 0 Hours
- Introduction to Online Marketing
- History, Evolution & Trends of Online Marketing
- Fuctions & Objectives of Online Marketing
- Top Channels
- Segmentation: Inbound Vs Outbound
- Terminologies
Module 2 – Theory: 6 Hours | Practices: 5 Hours
- Highlights: Brand Story, Brand Identity, Brand Positioning, and Brand Experience
- Market Research, Market-Gap, & Target-Audience Identification
- Buyer Persona & Segmentation
- Competitor Analysis
- USP & Value Proposition Strategies
- Branding Elements, Brand Communication & Brand Experience
- Brand Building Methodologies
- Brand Positioning & Repositioning Strategies
- Tools in Practice
Module 3 – Theory: 15 Hours | Practices: 5 Hours
- Introduction to the Content Marketing eco-system
- Types of Content, Business Storytelling, Building a Content Creation Framework & Content Creation in Practice
- Contexual Marketing – Introduction, Personalization, Segmentation, Planning & Creation strategies
- Content Promotion Strategies (Organic)
- Advanced Strategies – Viral, Emotional, Creative,Conversational & Engagement Marketing
- Content Marketing Strategies (Paid)
- Measuring and Analyzing of Content Marketing Strategy
- Tools in Practise
Module 4 – Theory: 4 Hours | Practices: 10 Hours
- Domain, Types of Website & Hosting Services
- Website Creation with e-Commerce Store & Customization
- Monetization Techniques – Webpages/Blogs
- Tools in Practice
Module 5 – Theory: 3 Hours | Practices: 0 Hours
- Introduction To The ‘Buyer’s Journey’ & Funnel Marketing
- Introduction To Inbound Marketing & Its Channels
- Introduction To Outbound Marketing & Its Channels
- Conflicting Channels In Digital Marketing Ecosystem
Module 6 – Theory: 5 Hours | Practices: 0 Hours
- Introduction to the ‘Media-Buying & Planning’ Framework
- Digital Awareness Channels – Web (Display & Video Ads), Social Ads, Search Ads, Mobile App Ads, OTT, DOOH & D-PR
- Types Of Media Buying: Direct Vs Programmatic
- Components Of Media Buying – SSP, DSP, Ad-Exchange
- Ad-Exchange Vs Ad-Network
- Media Buying In Practice
- Tools in Practice
Module 7 – Theory: 10 Hours | Practices: 15 Hours
Channels to be covered: Facebook, Instagram, LinkedIn, Twitter, & Youtube
7.1 Social Media – Organic
- Social Media Account Creation – Facebook & LinkedIn Page, Instagram & Twitter Business Account, & Youtube Channel
- Social Media Optimization (SMO) Strategies including Youtube SEO
- Promotion Strategies – Organic
- Long-term Account Management Framework & Community (Audience) Building Strategies
- Lead Generation Strategies – Facebook & LinkedIn
7.2 Social Media – Paid
- Facebook – Business Manager, Ads Manager & Ad Center, LinkedIn Campaign Manager, Twitter Ads & Youtube Ads
- Ad Creation – Types of Ads & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- B2B & B2C Lead Generation Strategies on LinkedIn
- Pixels Integration & Event Set-up
- Audience Manager & Retargeting Methodologies
- Ads Performance Evaluation
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Ad Optimization Strategies
- Social Media Marketing Automation
- Tools in Practice
Module 8 – Theory: 20 Hours | Practices: 25 Hours
7.1 Search Engine Optimization (SEO) – Organic
- Introduction to SEO
- SEO Site Audit
- Keyword Research & Competitive Analysis
- On-Page SEO
- Technical SEO: URL Structure, Categories page /Pilar Page, Screaming Frog report, Link graph, Interlinking Strategies, Redirects (301,302), Canonical tags, 404 pages, 301 redirects, Hreflang, AMP Pages, Crawling & Rendering, XML Sitemap, Robots.txt, WordPress plugins, Indexing check, Schema Implementation, Structured Data testing (Breadcrumbs, TimeStamp, Organisational Schema, Ratings Schema), Search Console, Site Audit (SEMrush), Lighthouse report (Web Core Vitals check), Page Speed Insights/GTMetrics, Error fixing (404, mobile usage errors), Back Link Cleanups, Disavow file, Country targeting
- Optimizing Website for Rich Results
- Off-Page SEO
- Local & Mobile SEO
- SEO Reporting Essentials
- SEO Tools in Practice
7.2 PPC (Search Engine Marketing – Paid)
- Search ads
- Shopping Ads & Google Merchant Center
- Local Search Ads (Search Results Ads, Promoted Pins, & In-Store Promotions)
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Ad Copy Essentials – Writing ads that get people to click
- Bidding Strategies, Keyword Match Types & Ad Extensions
- Audience Manager & Retargeting Strategies
- Conversion Events & Conversion Tracking
- Google Tag Manager – Essentials
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad strength, Optimization Score, Conversion Rate Optimization & Landing Page Optimization
- Automation Tools
- SEM Tools in Practice
Module 9 – Theory: 9 Hours | Practices: 12 Hours
9.1 Mobile App
- App Store Optimization
- App Promotion Methods – Organic
- App Install Ads – Social Media Ads & Google Ads
9.2 Display & Video Ads
- Audience & Competitors Research Tools
- Ad Creation – Types of Campaigns & Objectives
- Essentials – Ad Copy, Creatives & A/B Testing
- Bidding Strategies
- Audience Manager & Retargeting Strategies
- Reporting Essentials – Data Collection, Analysis, Segmentation, & Evaluation
- Troubleshooting
- Advanced Ad Optimization Strategies: Ad Quality, Ad Strength, & Optimization Score
- Automation Tools
- Dispaly & Video Ads Tools in Practice
Module 10 – Theory: 3 Hours | Practices: 5 Hours
- An Introduction
- The Complete Web Analytics (Social & Google) – Data Collection, Analysis, Segmentation, Evaluation, & Reporting
- Google Analytics & Metrics
- Tools in Practice
Module 11 – Theory: 9 Hours | Practices: 3 Hours
- Mobile Marketing
- Influencer Marketing
- Online Public Relations
- Affiliate Marketing
Module 12 – Theory: 2 Hours | Practices: 3 Hours
- An Introduction
- Email Marketing Strategies
- Best Email Marketing Tools
- Tools in Practice
Module 13 – Theory: 3 Hours | Practices: 2 Hours
- Introduction – Social Listening
- Sentiment Analysis methodologies
- Effective Brand Reputation Management strategies
- Tools in Practice
Module 14 – Theory: 3 Hours | Practices: 12 Hours
- Segmentation: Awareness, Consideration, & Aquisition Channels
- Media Planning & Budget Allocation Strategies
- Media Planning & Budget Allocation in Practice
- Performance Marketing
Module 15 – Theory: 6 Hours | Practices: 9 Hours
- Category Identification & Development
- Defining KPIs, Media Planning, Budget Allocation & Media Buying and Evaluation
- Performance Metrics
- Growth Hacking Techniques in Practice
- CLV (LTV) & Break-even Point calculations
- CRM & Marketing Automation
- Tools in Practice
- Types of Company Formation, Types of Funding & Fundraising bodies
- How to kick start your Freelancing Career in Digital Marketing
- Effective Client Communication methods
- Leadership and Management: Thinking Strategically, Building Effective Teams, Influencing, Crisis Management, Decision Making, & Project Management
- CV Preparation & A-Z of Assignement Submission during Interviews
