Google is constantly updating its algorithms to improve search results for users. In the past year, there have been several updates to the Google algorithm that have had a significant impact on how websites are ranked. In this blog post, we’ll discuss some of the latest Google algorithm updates and what they mean for website owners.
- Page Experience Update One of the most significant updates to the Google algorithm in recent times is the Page Experience Update. This update, which was released in May 2021, focuses on the user experience of websites. The update includes several new ranking factors, including Core Web Vitals, which measures aspects of a site’s loading speed, interactivity, and visual stability. Sites that provide a better user experience are likely to rank higher in search results.
- Passage Indexing Another significant update to the Google algorithm is the passage indexing. This update, which was released in October 2020, allows Google to index individual passages within a webpage. This means that even if a webpage doesn’t rank highly for a specific query, a passage on that page might still be relevant to the query and rank higher in search results.
- BERT Update The BERT update, which was released in October 2019, is a natural language processing update that aims to better understand the context of search queries. BERT stands for Bidirectional Encoder Representations from Transformers, and it helps Google understand the nuances of language better. This update affects how Google processes and understands queries and can affect the ranking of search results.
- Mobile-first Indexing Mobile-first indexing is an ongoing update to the Google algorithm that focuses on the mobile version of a website. With the increasing use of mobile devices to access the internet, Google has shifted its focus to mobile-first indexing, which means that Google will primarily use the mobile version of a website for indexing and ranking. This update means that website owners need to ensure that their mobile site is fully functional and provides a good user experience.
- E-A-T Update E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it’s an update that focuses on content quality. The E-A-T update aims to ensure that websites with high-quality content and expertise in their field rank higher in search results. This update is especially relevant for sites that provide health, financial, or legal advice, as Google wants to ensure that users get accurate and reliable information.
In conclusion, keeping up with the latest Google algorithm updates is essential for website owners who want to rank well in search results. The above updates are just a few of the recent changes to the algorithm that can affect search rankings. By focusing on providing a good user experience, producing high-quality content, and ensuring that your site is mobile-friendly, you can improve your site’s chances of ranking well in Google search results.